These Terms are a binding agreement between you and Sellora Inc. Please read them carefully. They incorporate our Privacy Policy by reference.
Sellora Inc. · 254 Chapman Rd, Ste 208 #28297, Newark, Delaware 19702, United States
1.1 These Terms of Service ("Terms") form a binding legal agreement between Sellora Inc., a Delaware corporation ("Sellora," "we," "us," or "our"), and the individual or entity that accesses or uses the Service ("Customer," "you," or "your").
1.2 By (a) clicking "I agree" or a similar control, (b) executing an order form, order confirmation, or subscription that references these Terms, or (c) accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms and by our Privacy Policy, which is incorporated by reference.
1.3 If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity, and "you" refers to that entity. If you do not have such authority, or do not agree with these Terms, you must not access or use the Service.
1.4 If a separate written master services agreement, enterprise agreement, or order form is executed between you and Sellora, that agreement will control to the extent it conflicts with these Terms.
| Term | Meaning |
|---|---|
| Account | The account you register to access the Service. |
| Affiliate | Any entity that controls, is controlled by, or is under common control with a party. |
| AI Features | Features of the Service that use artificial intelligence, machine learning, or large language models to generate, summarize, classify, score, transcribe, or otherwise process content — including outreach copy, research summaries, advisory suggestions, and assistant responses. |
| Authorized User | An employee, contractor, or agent of Customer whom Customer permits to use the Service under Customer's Account. |
| Customer Data | All data, content, files, records, and information that Customer or its Authorized Users submit to, upload to, generate within, connect to, or transmit through the Service — including CRM records, contacts, companies, leads, opportunities, campaigns, documents, email content, message content, call records, brand and product information, and organisation profiles. |
| Documentation | The usage guides, help materials, and policies that Sellora makes available for the Service. |
| End Recipient | Any third party — such as a prospect, lead, contact, or customer of Customer — that Customer targets, contacts, or communicates with using the Service, including recipients of email, SMS, voice, or messaging communications. |
| Service | The Sellora software-as-a-service platform, websites, applications, APIs, integrations, and related features described in Section 4, together with any Documentation. |
| Subprocessor | A third party engaged by Sellora to process Customer Data in connection with providing the Service. See the Privacy Policy for the current list. |
| Third-Party Service | Any product, service, integration, or content provided by a party other than Sellora that you connect to or use with the Service — for example HubSpot, Salesforce, Microsoft 365, Google, Twilio, Stripe, WhatsApp, Telegram, and Slack. |
3.1 Eligibility. The Service is intended solely for business and professional use by organisations and individuals who are at least 18 years old and can form a legally binding contract. The Service is not directed to, and may not be used by, individuals under 18. It is not intended for personal, family, or household purposes.
3.2 Registration. You must provide accurate, current, and complete information when creating an Account, and keep it updated. Authentication is provided through our identity provider; you are responsible for maintaining the confidentiality of your credentials and any session tokens.
3.3 Account security. You are responsible for all activity that occurs under your Account and your Authorized Users' access. Notify us promptly at support@selloraai.com of any unauthorized use or suspected breach. Sellora is not liable for any loss arising from unauthorized use of your Account that results from your failure to safeguard credentials.
3.4 Authorized Users and roles. Customer may provision Authorized Users and assign roles and permissions. Customer is responsible for its Authorized Users' compliance with these Terms and for all of their acts and omissions.
4.1 Overview. Sellora is an AI-native revenue, sales, and marketing platform. Depending on your subscription and configuration, the Service may include:
4.2 Changes to the Service. Sellora may modify, enhance, add, or discontinue features of the Service from time to time. We will use commercially reasonable efforts not to materially degrade the core functionality of a paid subscription during its then-current term.
5.1 Plans and credits. The Service is offered under subscription plans and/or on a usage or credit basis, as described at the point of purchase or in an order form. Certain features consume "credits" or metered units — for example AI generation, email sends, telephony minutes and messages, or enrichment. Your available plan features and credit balances are shown within the Service.
5.2 Billing and payment processor. Fees are billed in advance for subscriptions and as incurred, or via prepaid credits, for usage-based features. Payments are processed by our third-party payment processor, Stripe. By providing payment information, you authorize Sellora and Stripe to charge the applicable fees, taxes, and any recurring or usage charges to your payment method. You are responsible for keeping payment information accurate and current.
5.3 Renewals. Subscriptions automatically renew for successive periods equal to the initial term, unless either party cancels before the end of the then-current period through the Service or as otherwise provided in an order form. By enabling a subscription you authorize recurring charges until cancelled.
5.4 Price changes. Sellora may change prices, plan features, or credit rates. For recurring subscriptions, changes to recurring fees take effect at the start of the next renewal term, and we will provide reasonable prior notice.
5.5 Taxes. Fees are exclusive of taxes. You are responsible for all sales, use, value-added, withholding, and similar taxes, excluding taxes based on Sellora's net income. If we are required to collect taxes, they will be added to your invoice.
5.6 Late payment and suspension. Overdue amounts may accrue interest at the lower of 1.5% per month or the maximum rate permitted by law. We may suspend the Service or downgrade your Account for non-payment after reasonable notice.
5.7 Refunds. Except as required by applicable law or expressly stated in an order form, all fees and prepaid credits are non-refundable and are not creditable against future periods. Credits generally have no cash value.
5.8 Free trials. If we offer a free trial, we will make the Service available for the specified trial period. Unless you purchase a subscription before the trial ends, your access may be suspended or terminated, and trial data may be deleted.
Features labeled "Labs," "beta," "preview," "experimental," or "early access" are provided for evaluation. They may be incomplete or unstable, may change or be withdrawn at any time, and are provided "as is" without warranties or service commitments. Sellora is not liable for any harm arising from your use of such features.
7.1 Ownership. As between the parties, Customer owns and retains all right, title, and interest in and to Customer Data. These Terms do not grant Sellora any ownership of Customer Data.
7.2 License to Sellora. Customer grants Sellora a worldwide, non-exclusive, royalty-free license to host, copy, transmit, display, process, and otherwise use Customer Data solely as necessary to (a) provide, secure, and support the Service, including AI Features you invoke, (b) prevent or address technical or security issues and abuse, and (c) comply with law. Sellora will process Customer Data in accordance with these Terms and the Privacy Policy.
7.3 Customer responsibilities and warranties. You represent, warrant, and covenant that:
7.4 Data protection. Where Sellora processes personal data on Customer's behalf, the parties will comply with applicable data protection laws. Sellora's processing of personal data is described in the Privacy Policy and, where required, the parties will enter into a Data Processing Addendum ("DPA"), which is incorporated by reference when applicable. For such personal data, Customer is the controller (or equivalent) and Sellora is the processor (or equivalent).
7.5 Aggregated and de-identified data. Sellora may generate and use aggregated or de-identified data derived from use of the Service — which does not identify Customer, any Authorized User, or any End Recipient — to operate, improve, and analyze the Service. Sellora will not identify Customer as the source of such data.
8.1 You will not, and will not permit any Authorized User or third party to:
8.2 Enforcement. Sellora may investigate suspected violations and may remove or disable content, throttle or suspend sending, or suspend or terminate access in order to protect the Service, comply with law, or prevent harm. Where practicable and lawful, we will provide notice.
9.1 Customer as sender. When you use the Service to send email, SMS, voice, or messaging communications, you are the sender and the party responsible for the content, targeting, timing, frequency, consent, and legal compliance of those communications. Sellora provides tools; it does not determine who you contact or what you send.
9.2 Consent, suppression, and opt-out. You must maintain a lawful basis to contact each End Recipient, honor unsubscribe, opt-out, and do-not-call requests promptly, include required sender identification and a physical mailing address in commercial email, and maintain and respect suppression lists. You are responsible for complying with carrier and platform requirements, including telephony registration such as 10DLC where applicable, and messaging-platform business policies.
9.3 Connected mailboxes. When you connect a mailbox via IMAP/SMTP, OAuth, or a supported provider, you authorize Sellora to access, send, and read email through that mailbox as needed to provide the Service. You are responsible for your mailbox provider's terms and for any sending limits, deliverability, or reputation effects. Where no mailbox is connected, sending may occur through Sellora's default sending infrastructure, subject to limits.
9.4 Telephony. Telephony features are provided using a third-party telephony provider (Twilio). Your use of phone numbers, voice, and SMS is subject to that provider's acceptable use and regulatory requirements, which you agree to comply with. Sellora does not guarantee call quality, deliverability, or number availability.
9.5 Deliverability and reputation. Sellora does not guarantee that communications will be delivered, will avoid spam filtering, or will achieve any result. You are responsible for maintaining your own domain, mailbox, and sender reputation.
9.6 Recording and transcription. If you enable call recording or transcription, you are responsible for providing all legally required notices and obtaining all required consents from participants.
10.1 Enablement. The Service may interoperate with Third-Party Services. If you enable a Third-Party Service, you authorize Sellora to access, exchange, and process data with it as needed to provide the requested functionality, and you represent that you have the right to grant such access.
10.2 Third-party terms. Your use of a Third-Party Service is governed by that third party's terms and privacy policy, not by these Terms. Sellora is not responsible for Third-Party Services, their availability, security, or data practices, or for any changes they make — including removing access or APIs.
10.3 No endorsement. References to Third-Party Services do not constitute an endorsement. Sellora may add, change, or discontinue integrations at any time.
11.1 AI providers. AI Features are powered in part by third-party AI and model providers, including Anthropic and OpenAI, and by Sellora's own processing. When you use an AI Feature, your inputs and relevant Customer Data may be transmitted to and processed by these providers as Subprocessors, solely to generate outputs for you.
11.2 Nature of outputs. AI outputs are generated probabilistically and may be inaccurate, incomplete, outdated, biased, or otherwise unsuitable. Outputs may not be unique to you, and similar outputs may be provided to others. You are solely responsible for reviewing, verifying, and deciding whether and how to use any AI output.
11.3 No professional advice. AI outputs and advisory features do not constitute legal, financial, tax, compliance, medical, or other professional advice, and must not be relied upon as such. You are responsible for ensuring that any content you send — including AI-generated content — is lawful, accurate, and appropriate.
11.4 Training. Sellora does not use your Customer Data to train third-party foundation models except as described in the Privacy Policy, and engages AI providers on terms intended to prevent those providers from using your inputs and outputs to train their general models. See the Privacy Policy for details and any options.
11.5 Prohibited AI uses. You will not use AI Features to generate content that is unlawful, infringing, deceptive (including impersonation without authorization), harassing, or otherwise in violation of Section 8, or to make automated decisions with legal or similarly significant effects on individuals without appropriate human oversight and disclosures.
12.1 Sellora IP. Sellora and its licensors own all right, title, and interest in and to the Service, including all software, models, templates, designs, text, and other materials (excluding Customer Data), and all related intellectual property rights. Except for the limited access rights expressly granted, no rights are granted to you.
12.2 License to Customer. Subject to these Terms and payment of applicable fees, Sellora grants Customer a limited, non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Service during the term for Customer's internal business purposes.
12.3 Feedback. If you provide suggestions, ideas, or feedback about the Service, you grant Sellora a perpetual, irrevocable, worldwide, royalty-free license to use and incorporate it without restriction or obligation to you.
12.4 Trademarks. "Sellora" and associated logos are trademarks of Sellora Inc. You may not use them without prior written permission.
13.1 "Confidential Information" means non-public information disclosed by one party to the other that is designated as confidential, or that reasonably should be understood to be confidential — including the Service's non-public features, pricing, and Customer Data. The receiving party will use the disclosing party's Confidential Information only to perform under these Terms, will protect it with at least reasonable care, and will not disclose it except to representatives who need to know and are bound by confidentiality obligations.
13.2 Exclusions and compelled disclosure. Confidential Information does not include information that is or becomes public without breach, was known without obligation, is independently developed, or is rightfully received from a third party. A party may disclose Confidential Information if legally compelled, provided it gives reasonable prior notice where lawful.
14.1 Term. These Terms apply from your first use of the Service and continue until all subscriptions have expired or the Terms are terminated.
14.2 Termination for convenience. You may stop using the Service and cancel your subscription at any time. Cancellation takes effect at the end of the current paid period, and fees already paid are non-refundable except as stated in these Terms.
14.3 Termination for cause. Either party may terminate for the other party's material breach that remains uncured 30 days after written notice. Sellora may suspend or terminate immediately for (a) violations of Section 8, (b) non-payment, (c) risk to the security, integrity, or availability of the Service or others, or (d) as required by law.
14.4 Effect of termination. Upon termination, your right to access the Service ceases. Sellora will make Customer Data available for export for a limited period as described in the Privacy Policy or an order form, after which Sellora may delete Customer Data in the ordinary course — subject to legal retention requirements and backup cycles.
14.5 Survival. Sections that by their nature should survive — including 5 (accrued fees), 7.1, 8, 11.2–11.3, 12, 13, 15, 16, 17, 18, 19, and 20 — survive termination.
15.1 THE SERVICE, INCLUDING ALL AI FEATURES AND OUTPUTS, IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. TO THE MAXIMUM EXTENT PERMITTED BY LAW, SELLORA DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
15.2 SELLORA DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, THAT AI OUTPUTS OR DATA WILL BE ACCURATE OR COMPLETE, OR THAT COMMUNICATIONS WILL BE DELIVERED OR PRODUCE ANY RESULT. YOU USE THE SERVICE AT YOUR OWN RISK.
15.3 SELLORA IS NOT RESPONSIBLE FOR THIRD-PARTY SERVICES, OR FOR ANY DECISION YOU MAKE OR ACTION YOU TAKE BASED ON THE SERVICE OR AI OUTPUTS.
16.1 Exclusion of indirect damages. TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL, OR DATA, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY.
16.2 Cap on liability. TO THE MAXIMUM EXTENT PERMITTED BY LAW, EACH PARTY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE TOTAL FEES PAID OR PAYABLE BY CUSTOMER TO SELLORA FOR THE SERVICE IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS (US$100).
16.3 Exceptions. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you. The limitations in this Section do not limit liability that cannot be limited by law — for example, in some jurisdictions, liability for fraud, willful misconduct, or death or personal injury caused by negligence.
16.4 Allocation. THE LIMITATIONS IN THIS SECTION REFLECT AN AGREED ALLOCATION OF RISK AND ARE A FUNDAMENTAL BASIS OF THE BARGAIN.
17.1 By Customer. You will defend, indemnify, and hold harmless Sellora and its Affiliates, officers, directors, employees, and agents from and against any third-party claims, damages, liabilities, costs, and expenses — including reasonable attorneys' fees — arising out of or relating to (a) Customer Data, (b) your use of the Service, including communications you send and your use of AI outputs, (c) your violation of these Terms or applicable law, including anti-spam, telemarketing, and data-protection laws, or (d) your violation of any third-party right.
17.2 Procedure. The indemnified party will provide prompt notice of the claim, tender sole control of the defense and settlement — provided that any settlement releasing the indemnified party without admission or non-monetary obligation may be entered without consent — and reasonable cooperation at the indemnifying party's expense.
18.1 Governing law. These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws rules, and, where applicable, by the U.S. Federal Arbitration Act. The U.N. Convention on Contracts for the International Sale of Goods does not apply.
18.2 Informal resolution. Before filing a claim, the parties will attempt in good faith to resolve any dispute informally by contacting support@selloraai.com and negotiating for at least thirty (30) days.
18.3 Exclusive venue. The state and federal courts located in the State of Delaware, United States, have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service. Each party irrevocably consents to the personal jurisdiction of, and venue in, those courts, and waives any objection based on inconvenient forum. The parties do not agree to arbitration.
18.4 Jury trial and class-action waiver. To the maximum extent permitted by law, each party knowingly and voluntarily waives any right to a trial by jury in any proceeding arising out of or relating to these Terms or the Service. Disputes will be brought only on an individual basis, and each party waives any right to bring or participate in a class, collective, consolidated, or representative action.
18.5 Injunctive relief. Nothing prevents either party from seeking injunctive or equitable relief in a court of competent jurisdiction to protect its intellectual property or Confidential Information.
Sellora may update these Terms from time to time. If we make material changes, we will provide notice — for example, by email or in-product notice — before they take effect. Your continued use of the Service after the effective date of the updated Terms constitutes acceptance. If you do not agree, you must stop using the Service.
20.1 Entire agreement. These Terms, the Privacy Policy, any DPA, and any order form constitute the entire agreement between the parties regarding the Service, and supersede all prior or contemporaneous agreements on that subject.
20.2 Assignment. You may not assign or transfer these Terms without Sellora's prior written consent. Sellora may assign these Terms to an Affiliate or in connection with a merger, acquisition, or sale of assets. These Terms bind permitted assigns.
20.3 Force majeure. Neither party is liable for delay or failure to perform — other than payment obligations — due to causes beyond its reasonable control, including acts of God, war, terrorism, labor disputes, internet or utility failures, and acts of third-party providers.
20.4 Severability and waiver. If any provision is held unenforceable, it will be modified to the minimum extent necessary and the remainder will remain in effect. Failure to enforce a provision is not a waiver.
20.5 Relationship. The parties are independent contractors. Nothing creates a partnership, joint venture, agency, or employment relationship.
20.6 Notices. Sellora may provide notices by email to your Account address or by in-product notice. Legal notices to Sellora must be sent to the address below and to support@selloraai.com.
20.7 Export and sanctions. You will comply with all applicable export-control and sanctions laws, and represent that you are not located in, or a resident or national of, an embargoed country, and are not on any restricted-party list.
20.8 U.S. Government end users. The Service is "commercial computer software" with related documentation. U.S. Government use is subject to the standard commercial license and the restrictions in these Terms.
Sellora Inc.
254 Chapman Rd, Ste 208 #28297
Newark, Delaware 19702, United States
| General and support | support@selloraai.com |
| Legal | support@selloraai.com |
| Security | support@selloraai.com |
| Website | selloraai.com |
By using the Service, you acknowledge that you have read and agree to these Terms of Service.