
For HVAC contractors, refrigeration companies, building-management-system providers and mechanical-services firms.
Sellora ranks accounts using asset age, energy programmes, failures, refurbishment, new sites, refrigerant change, tenant needs, expansion and service renewal.
It finds and enriches facilities, property, engineering, operations, procurement and finance, with the context to earn the conversation.
Approved calls and emails continue through site review, survey, engineering, design, quotation, capital approval, installation and maintenance until there is a clear outcome.
Your team receives the fit reason, trigger, stakeholder map, full history, recommended agenda and the right material.
Your sales team must find organisations where asset age, energy programmes, failures, refurbishment, new sites, refrigerant change, tenant needs, expansion and service renewal create a credible reason to discuss the offer, then locate the relevant facilities, property, engineering, operations, procurement and finance.
For every account, sellers research the building type, assets, controls, operating hours, maintenance, comfort or process needs, energy, integration, budget and timing, prepare role-specific calls, emails and content, update records, and keep following up through site review, survey, engineering, design, quotation, capital approval, installation and maintenance. All of it before a single qualified conversation.
Specialist selling time is consumed by data tools, account research, first-touch work, content preparation, CRM administration and routine follow-up.
Task switching across disconnected tools weakens attention, loses context and produces low-fit meetings and missed buying windows. The most expensive people in your revenue engine spend their best hours on work that never needed them.
Sellora does not hand your team a list. It runs prospecting, research, calls, emails and follow-up until a qualified meeting is booked.
Sellora learns your HVAC, refrigeration, controls, BMS, maintenance and energy services, covered assets, performance evidence and engineering boundaries, then ranks accounts using asset age, energy programmes, failures, refurbishment, new sites, refrigerant change, tenant needs, expansion and service renewal.
It finds and enriches facilities, property, engineering, operations, procurement and finance, and turns the building type, assets, controls, operating hours, maintenance, comfort or process needs, energy, integration, budget and timing into a relevant, role-specific reason for contact.
It selects the approved call, email or combined sequence, answers supported questions, remembers every interaction and continues through site review, survey, engineering, design, quotation, capital approval, installation and maintenance until there is a clear outcome.
It creates account briefs, presentations, proposals and follow-up material from the research and the conversation. Energy savings, performance, refrigerant, safety, compliance and capacity claims require evidence and specialist approval. It qualifies fit, interest, purpose and the right next step.
It books the correct meeting and hands your seller the fit reason, the trigger, the stakeholder map, the full history, likely questions and objections, what to say, what not to assume or promise, a recommended agenda and the relevant sales material.
Your seller enters with the customer context, earlier conversations, decision points and customer-specific material already prepared. Human sales takes over where expertise matters: site surveys, load and asset assessment, technical design, controls, energy analysis, costing, quotation and closing.
Measured, not invented. Baseline before rollout and validate through a controlled pilot.
Results depend on market, data quality, product fit, policy, team process and implementation. No fixed percentage is guaranteed.

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Read the use caseStart free and run hvac, refrigeration & building automation prospecting, research, calls, and emails using your own contacts today.