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Notes on running
outbound properly.

Guides, playbooks and compliance notes from the team building Sellora. Written for the person who has to make the number, not for a search engine.

9 posts 4 categories Updated Aug 2026
9 posts
What a Virtual SDR actually does, and what it does not Guide01 What a Virtual SDR actually does, and what it does not The category promises a lot. Here is an honest split between the work software can take off your desk today and the work that still needs a person. 12 Aug 2026 Cold calling into Australia, in plain English Compliance02 Cold calling into Australia, in plain English The register, the permitted hours, the consent basis and the record you need to keep. Written for a sales lead, not a lawyer. 5 Aug 2026 Your first campaign, in one afternoon Playbook03 Your first campaign, in one afternoon A setup checklist that goes from an empty workspace to a live sequence, in the order that actually works. 29 Jul 2026 Why AI outbound sounds generic Guide04 Why AI outbound sounds generic It is almost never the model. It is that nobody gave it anything specific to work from. What good input looks like. 22 Jul 2026 Calling windows and the mistakes that cost per call Compliance05 Calling windows and the mistakes that cost per call Time zones, public holidays and the campaign built on a Friday that dials someone on a Monday it should not have. 15 Jul 2026 Reviving closed lost without annoying anyone Playbook06 Reviving closed lost without annoying anyone The bucket everyone knows they should work and nobody does. How to segment it, and what to say when the reason you lost has changed. 8 Jul 2026 Deliverability basics before your first cold email Guide07 Deliverability basics before your first cold email Domains, warmup, authentication and monitoring. The unglamorous work that decides whether any of the rest matters. 1 Jul 2026 Sellora now connects to Zoho CRM News08 Sellora now connects to Zoho CRM Zoho joins HubSpot and Salesforce as a two-way sync, so contacts, companies and campaign activity stay in one place. 24 Jun 2026 A cold call opener that survives ten seconds Playbook09 A cold call opener that survives ten seconds Most calls are lost in the first sentence. Four openers that earn the next thirty seconds, and why they work. 17 Jun 2026

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