Use cases

Four ways teams put
Sellora AI to work.

One fully autonomous Virtual SDR. Four ways to put it to work. Pick the one that matches where your pipeline is thinnest right now.

Use case 01

Enter a new supported market
without rebuilding your outreach stack.

Expanding into Australia or New Zealand normally means legal review, a list-washing vendor, and a spreadsheet of calling hours. Sellora AI ships with that layer built in.

The gap

The problem is not the outreach, it is the paperwork. A new market means a new do-not-call register, new consent rules, new permitted calling hours, and new public holidays. Get any of it wrong and the fine is per call.

Most outbound tools were built for one market and leave the rest to you. So expansion stalls in legal, not in sales.

The shift

Choose a supported market and Sellora AI applies the available register washing, calling-window, holiday and per-campaign acknowledgement controls for that market. Your organisation remains responsible for lawful campaign configuration, required consents and local legal obligations.

Your team defines the market, objective and business rules. Sellora AI plans and runs the campaign inside the compliance controls that apply to that market.

AUAustraliaDNC washed
NZNew ZealandList washed
USUnited StatesHours enforced
GBUnited KingdomHours enforced

Rules applied per market, before a single number is dialled

Register washingNumbers screened against the Australian DNC register, with a per-contact audit trail.
Calling windowsPermitted hours applied per country, holiday-aware, so nothing dials out of bounds.
Signed acknowledgementA campaign cannot launch until the market's rules are acknowledged and recorded.
One workspaceAdd a country without adding a vendor, a spreadsheet, or a second tool.

Teams selling into APAC who want a second market live this quarter, not next year.

See the full use case
Use case 02

Wake the leads
already in your CRM.

The fastest pipeline you will find this month is sitting in HubSpot or Salesforce, untouched since the rep who owned it left.

The gap

Every CRM has a graveyard. Contacts that went quiet, deals marked closed lost, leads from a campaign nobody followed up. They were qualified once. Nothing changed except that everyone got busy.

Working them manually is nobody's favourite task, so it never gets done.

The shift

Sellora AI syncs your CRM, picks up the dormant records and works them autonomously across the supported channels and campaign rules. No list to buy, no data to enrich, no new tooling to learn.

It is the shortest distance between signing up and a booked meeting.

Sellora AI contact list synced from HubSpot, showing wash status and lead source per contact
Two-way CRM syncHubSpot and Salesforce connected, with live sync counts and Zoho alongside them.
Nothing to buyThe contacts are already yours. No data credits, no list vendor.
Screened before diallingOld records get washed and validated before anyone is contacted.
Logged backEvery touch written against the right contact, so the history stays in one place.

Teams with a CRM older than a year and more records in it than anyone has worked.

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Use case 03

Run cold outbound
including the calls.

Most AI outbound tools stop at email. Sellora AI makes the calls too, and holds the conversation when someone picks up.

The gap

Email alone is a slow way to reach a busy operations manager. The inbox is crowded, the reply rate is what it is, and the people you most want to speak to are the least likely to write back.

Phone still works. It is just the part nobody wants to do four hundred times.

The shift

Set the audience and objective. Sellora AI handles the prospecting, personalisation, email, live AI calling and follow-up without making your team build a complicated workflow.

When the call connects, the voice agent handles the conversation, works through the pushback, and books the meeting.

"It is, and I'll keep it to thirty seconds. You're hiring four maintenance techs, which usually means downtime is being managed manually. Is that where you're at?"

2objections handled 1:12call length Bookedoutcome
Sourced and enrichedAudience set by industry, region, size and title. Records enriched on the way in.
Written per prospectEvery touch drafted from your brand voice and what was found about their company.
Voice that holds upThe agent opens, handles objections, and books. Judge it yourself on the recording.
Stops on replyThe moment somebody answers, the sequence stops chasing them.

Revenue leaders whose target moved before the last hire finished ramping.

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Use case 04

Follow up every
badge scan.

You paid for the stand, the flights and the lanyards. The list gets worked for four days and then the next quarter starts.

The gap

Event lists decay faster than any other lead source. Interest is highest in the week after, and that is exactly the week your team is catching up on everything they missed while away.

By the time the list is loaded, the conversation has gone cold.

The shift

Import the scans, attach the deck you presented, and Sellora AI starts the follow-up while the event is still fresh and continues the SDR process until there is a qualified next step. Each message references what the person actually came to see.

It will also generate the leave-behind, on brand, from the same product context that drives the outreach.

Sellora AI generating a branded follow-up document with a progress checklist and PDF output
Import in minutesCSV or XLSX through a guided wizard, with company matching and de-duplication.
Materials attachedThe deck, the one-pager, the pricing sheet, carried through the sequence.
Sales material preparedSellora AI can prepare the relevant follow-up deck, proposal or one-pager from the same product and prospect context used for the outreach.
Timed to the eventSequences scheduled to land while the conversation is still recent.

Marketing and growth teams who would rather not lose a stand's worth of pipeline to a slow week.

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Not sure which one is yours?

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