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Book transformation workshops around a real system or process trigger.

For ERP implementers, CRM partners, digital-transformation consultancies and AI-automation agencies.

ERP, CRM & Digital TransformationUse case 21For sales teams
Highlights

ERP, CRM & Digital Transformation sales, at a glance.

01

Accounts found on real triggers

Sellora ranks accounts using system age, the technology stack, growth, acquisitions, new leadership, process change, hiring and transformation programmes.

02

The right people, already researched

It finds and enriches CIOs, CTOs, CFOs, COOs, sales leaders, operations leaders and programme owners, with the context to earn the conversation.

03

Outreach that does not stop

Approved calls and emails continue through discovery, demonstration, architecture, the business case, change planning, proposal and implementation until there is a clear outcome.

04

A prepared seller, not a raw lead

Your team receives the fit reason, trigger, stakeholder map, full history, recommended agenda and the right material.

The problem

What your sales team is doing today.

Your sales team must find organisations where system age, the technology stack, growth, acquisitions, new leadership, process change, hiring and transformation programmes create a credible reason to discuss the offer, then locate the relevant CIOs, CTOs, CFOs, COOs, sales leaders, operations leaders and programme owners.

For every account, sellers research the current stack, business model, process complexity, implementation history, integrations, users, stakeholders, budget and readiness, prepare role-specific calls, emails and content, update records, and keep following up through discovery, demonstration, architecture, the business case, change planning, proposal and implementation. All of it before a single qualified conversation.

Impact

What it costs you.

Specialist selling time is consumed by data tools, account research, first-touch work, content preparation, CRM administration and routine follow-up.

Task switching across disconnected tools weakens attention, loses context and produces low-fit meetings and missed buying windows. The most expensive people in your revenue engine spend their best hours on work that never needed them.

The Sellora AI solution

How Sellora runs the first mile.

Sellora does not hand your team a list. It runs prospecting, research, calls, emails and follow-up until a qualified meeting is booked.

Learns and targets

Sellora learns your approved platforms, consulting services, integrations, delivery method, case studies, scope boundaries and architecture escalation rules, then ranks accounts using system age, the technology stack, growth, acquisitions, new leadership, process change, hiring and transformation programmes.

Researches and positions

It finds and enriches CIOs, CTOs, CFOs, COOs, sales leaders, operations leaders and programme owners, and turns the current stack, business model, process complexity, implementation history, integrations, users, stakeholders, budget and readiness into a relevant, role-specific reason for contact.

Calls, emails and continues

It selects the approved call, email or combined sequence, answers supported questions, remembers every interaction and continues through discovery, demonstration, architecture, the business case, change planning, proposal and implementation until there is a clear outcome.

Creates and qualifies

It creates account briefs, presentations, proposals and follow-up material from the research and the conversation. Architecture, scope, integrations, timelines, pricing and contractual commitments require specialist approval. It qualifies fit, interest, purpose and the right next step.

Books and prepares

It books the correct meeting and hands your seller the fit reason, the trigger, the stakeholder map, the full history, likely questions and objections, what to say, what not to assume or promise, a recommended agenda and the relevant sales material.

Benefits

What your team gets back.

Why the meeting is different.

Your seller enters with the customer context, earlier conversations, decision points and customer-specific material already prepared. Human sales takes over where expertise matters: process discovery, solution architecture, demonstrations, change planning, commercial scoping and closing.

  • Qualified discovery instead of cold introductions.
  • Specialist hours spent on judgement, relationships and closing.
  • Nothing customer-facing leaves without your approval, and every action lands in the audit trail.

Outcomes to measure.

Measured, not invented. Baseline before rollout and validate through a controlled pilot.

  • Specialist selling hours recovered
  • Qualified-meeting acceptance
  • Follow-up completed on time
  • Meeting-to-next-stage conversion
  • Pipeline, revenue and compliance against baseline

Results depend on market, data quality, product fit, policy, team process and implementation. No fixed percentage is guaranteed.

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See Sellora in action.

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