Learn the business, set the boundaries
Everything starts with context. Before it reaches anyone, Sellora AI learns your business, what you sell, who it is for, the language you use and the outcome you want from outbound. You also set the boundaries: the audience, the objective, the brand voice and the compliance rules it must stay inside.
This is the one part of the workflow that is yours to define, and it happens once. You are not writing scripts or building sequences step by step. You are drawing the lines the autonomous Virtual SDR will operate within, so that everything it does afterwards is eligible by design.
Find, research and reach
With the audience defined, Sellora AI finds prospects that fit and researches each one, gathering the context that makes outreach relevant rather than generic. It is the difference between a message that could have gone to anyone and one that clearly could only have gone to this person.
Then it reaches out. Personalised outreach goes to the mailboxes and channels you connect, written from the brand voice and business context you set at the start. There is no queue of drafts waiting for approval on every message; inside the boundaries, Sellora AI sends, and every action lands in the audit trail.
Call, follow up and qualify
Email opens the conversation, but it rarely finishes it. Sellora AI places live AI calls when a call is the right next step, opening with the research it already did, handling objections in the moment and staying inside the legal calling windows and do-not-call rules you defined.
Between touches, it follows up. Not on a rigid fixed cadence regardless of what happened, but in response to how each prospect engages. As replies and conversations come in, it qualifies, sorting genuine interest from noise so that what reaches your team is worth their time.
Book, then hand off
When a qualified prospect is ready, Sellora AI books the meeting. That is the end of its job. It does not run the meeting, negotiate or close, and it is not designed to. The last thing it does before the meeting is make sure the meeting exists, on the calendar, with the context your team needs to walk in prepared.
This is the line that keeps the whole thing simple. Sellora AI owns everything before the meeting; humans own the meeting and the close. There are no complicated workflows to maintain and no prompt engineering to keep up with, because the system runs the process for you inside the rules you already set.
Sellora AI is a fully autonomous Virtual SDR built to handle everything before the sales meeting, from prospect discovery and research to personalised outreach, live AI calls, follow-up, qualification and meeting booking.